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Bob Collins, president of RPM, has more than a quarter-century’s experience in planning, marketing and market research and over a decade’s experience in the energy sector, first with the Ontario Power Authority and then with Ontario’s Independent Electricity System Operator.


Bob’s credentials include:


Industry Board memberships:

Association of Energy Services Professionals (AESP) from 2010-2019.

Market Research & Intelligence Association (MRIA) Founding Board Member and Chair of the Research User Council (2004-2006)

Professional Market Research Society (PMRS) Board Member (2000-2003).



Certified Energy Manager (CEM) awarded 2014 by the AEE

Certified Measurement & Verification Professional (CMVP) awarded 2012 by the AEE

Certified Market Research Professional (CMRP) awarded 2006 by the MRIA

Project Management Professional (PMP) awarded 2016 by the PMI



Award for Excellence in Market Research & Evaluation (AESP-2009) Electric Personalities – a Segmentation of the Ontario Public

Award for Excellence in Market Research & Evaluation (AESP-2018) Culture of Conservation – a longitudinal study of how the culture of energy conservation in Ontario is changing



Bob chaired a number of cross-disciplinary working groups at the IESO, usually with a senior LDC member as co-chair. Some notable ones are:

Customer Experience Working Group (2014-2015)

Achievable Potential Working Group (2015-2016)

Marketing & Sales Working Group (2015-2017)




“Bob was effective in producing strategically meaningful research and analysis…this helped drive effective advertising” Executive Director, Ontario public sector organization

 “The go-to person not just at the IESO but across the sector in Ontario. Possibly the only person in the sector universally respected for his experience and expertise.” Director, Ontario public sector organization

“His ability to lead strategic thinking from a marketing and program development standpoint is unique and compelling.” Director, BC public sector organization

 “Bob’s insight and authenticity were of a particular value.” Manager, channel partner organization

 “Bob's forward, strategic and analytical thinking was a great asset.” Energy consultant

 “I have consistently found him to be a thoughtful, strategically oriented marketer with a keen eye for the nuances of research design and interpretation.” President, market research agency

“Bob is passionate about research and brings an extensive amount of experience in both market and public opinion research to the table.” Vice President, market research agency

“His experience, business insight and superior relationship skills made for happy and loyal clients.” Market research consultant